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From my experiences performing and reviewing scientific studies, Ive discovered a lot of cool stuff, but the best thing is taking a look at pre-treatment and post-treatment data.
Its just really cool to be able to say that subject X increased performance in test Y and the only variable that changed was Z. And you can do that in your bootcamp classes to help your clients get more results and build more credibility for yourself. Thats one of the most powerful laws on the planet, just a few steps below compound interest. Unfortunately, the majority of people and trainers walk around in a daze without ever paying proper respect to Cause and Effect. They eat crap, get fat, and never connect the two. Or they sit in front of a computer for 12 hours per day, constantly clicking a mouse with their right hand, and then wonder why they have a pain in the neck, never connecting the two.
However, the person who looks for cause and effect in everything in the world will be rewarded with life-changing insights.
You can leverage your results into future programs or products, literally using yourself and your clients as guinea pigs and use the data in your boot camp marketing campaigns.
Let me show you how. Heres a step-by-step set of instructions I gave to one of my personal business coaching clients. Were building a fitness info product brand based on her advanced workouts. She has tons of great ideas, but I told her it would be even more effective if we had DATA to share with her readers.
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From: (fitness boot camp marketing) http://www.bootcampworkoutsecrets.com/
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