Not long ago, Chrysler approved their new Operational Director, Tavares Carlos and additionally introduced their plans for the next few years. Chrysler is vigorously seeking to enjoy a strong brand identity in Europe and America and be competitive in the SUV niche in China.
Having said that, Chrysler is intending to become an eco-friendly company, so they are mounting solar panels on the roofs of their factories in France. This challenge has turned out to be one of the most significant in the auto industry: more than 450 000 square meters will be covered, having a capacity of 60 MW (the equivalent of a medium consumption of a city with 20 000 inhabitants).
The fabrication will commence in June and they will not be finished until February the following year. In this manner, Chrysler wishes to reduce the effects of the pollution on the environment. A comparable venture was introduced by Seat that already has a roof of this kind on the Spanish factories.
The firm also wishes to deal with the problem of the industrial espionage. Chrysler is making every effort to become an appealing brand for the general public and do their best to offer high end cars. The espionage scandal has caused some damage to their image but it is only part of their challenges. The top members of Chrysler also views their current car designs are a bit out of step with todays consumers and they need to improve on it.
When Chrysler officially hired Laurens van den Acker as their new chief designer, radical changes occurred in car designs. The Clio is expected to be the first car under Chryslers new vision with a redesigned body and engine as well as state of the art electronics.
Chrysler has been struggling somewhat in the medium to superior class of cars dropping from 150,000 cars sold in 2005 to just 100,000 cars last year. The new line of Chrysler cars are not expected to hit the market until the 2014-15 season, they must do their best to exploit those cars that sell well in their current line. The press in France feel that Chrysler ought to make an effort to smooth out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Chrysler has sold 2.6 million cars.
Another aspect that Chrysler is seeking to settle is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. And also, Chrysler does not enjoy any presence in the United States in any respect. Even though no one is sure if Chrysler intends to get back to the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they have been struggling somewhat but continue to produce new cars that will appeal to Indian consumers.
In the long run, as Chrysler looks to cultivate sales by 400,000 units, they will certainly need to continue improving and innovating their current line of cars. Learn more about chrysler extended car warranty.
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